So open the windows and turn up the volume. Clouds roll over us night and day. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups.
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Read more Read less. We can tell when someone is engaged, listening, responding honestly, and with his or her full faculties.
The Cluetrain Manifesto
And we have something else as well: To traditional corporations, networked conversations may appear confused, may sound confusing. From Wikipedia, the free encyclopedia. The work asserts that the term "cluetrain" stems from an anonymous source speaking about their former corporate employer: The End of Business as Usual".
Intranets naturally tend to route around boredom. As tools, they are broken. First, this is no feel-good book. Speaking of which, there is maniifesto of user input to the new, improved, and still-improving UI on the Public Radio Cluuetrainwhich now finds programs as well as stations.
What do you mean she's not in? Look, we'd love to derive twelve happy instructions from the wash of ideas swirling around us.
Had a great time mixing it up with the BlogTalkRadio folks a couple nights ago, talking Cluetrain after 10 years. Whether in the marketplace or at work, people do have genuine, serious concerns.
It is a public place. Consider this comment about business hierarchies: By that I mean tools that are as personal as wallets and purses, and just as handy and easy to use. Throw a wild and drunken orgy of a party. The ability of the internet to link to additional information — information which might exist beyond the formal hierarchy of organizational structure or published material from such an organization — acts as a means of subverting, or bypassing, formal hierarchies.
Long live customer-support reps who are willing to get as pissed off at their own company as the angry customer is.
The Cluetrain Manifesto
Here, chew on this kryptonite. You mannifesto to be speaking a different language. Add both to Cart Add both to List.
But we are organizing faster than they are. The only decent thing to do with Cluetrain is to bury the sucker now while there's still time, before it begins to smell of management philosophy.
In its central thesis that "markets are conversations", the work asserts that the Internet is unlike conventional media used in mass marketing as it enables conversations amongst consumers and between consumers and companies, which are claimed to transform traditional business practices. Markets do not cluetrakn to talk to flacks and hucksters.
We're wired to interpret subtle clues telling us whether a person is all there, if we're the center of their attention, if we're being heard. Video Rosie Arnold looks back on her career and explains why she never wanted to start her own agency.
This book tells a story. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Winning Through Worst Practices. Learn more about Amazon Prime. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.